The video for Torche - "U.F.O." (directed by our very own Andrew James Cox aka Sugar Bear) premiered this morning on Pitchfork! Check it out on Pitchfork.tv or watch it below!
Here's the info from the press release:
Everyone's favorite Miami-based hard rock heroes, Torche, have just premiered the first video from their pulverizing new album, Songs For Singles, for said album's lead-off track "U.F.O." over at Pitchfork.com.
Video creator and resident Hydra-Head Andrew Cox (www.andrewjamescox.com) knew the production for the pummeling new track had to be pretty awe-inspiring, and so he drew his inspiration from the classic and cult worshipped kaiju giant monster / robot movies of yester-year. "I watched Godzilla: Tokyo SOS on Netflix streaming a year or so ago and was kind of enamored with the kitschy effects. I didn't have that much experience with Adobe After Effects, so going into the project knowing I wanted it to look sloppy made things less daunting."
"I started the video on my own, without any solicitation, for an entirely different song by an entirely different band (Daughters' "The Theatre Goer"). But it was taking too long and that band broke up before the record dropped, so I switched it to the Torche song."
Cox created this beast entirely on his own, including drawing out all the designs and storyboards, on a shoe-string budget while listening to the song on an endless loop for days. "If we had done everything by the book as a real production, the budget would have exceeded ten grand easily, but I think I ended up spending about $140, including the wrap bbq."
Buy Torche - Songs for Singles on CD, LP, or MP3.
Torche on tour-
10/11 Bloomington, IN @ Bluebird w/ High On Fire, Kylesa
10/12 Columbus, OH @ The Summit w/ Lo Pan
10/13 Newport, KY @ Historic Southgate House w/ High On Fire, Kylesa
10/14 Detroit, MI @ Majestic Theatre w/ High On Fire, Kylesa
10/15 Cleveland, OH @ Grog Shop w/ High On Fire, Kylesa
10/16 Rochester, NY @ Water Street Music Hall w/ High On Fire, Kylesa
10/17 Northampton, MA @ Pearl Street w/ High On Fire, Kylesa
10/19 Halifax, NS @ The Paragon Theatre (Halifax Pop Explosion) w/ High On Fire, Kylesa
10/21 Portland, ME @ Port City Music Hall w/ High On Fire, Kylesa
10/22 Providence, RI @ Club Hell w/ High On Fire, Kylesa
10/23 Cambridge, MA @ Middle East w/ High On Fire, Kylesa
10/24 New York, NY @ Webster Hall w/ High On Fire, Kylesa
10/26 Philadelphia, PA @ Starlght Ballroom w/ High On Fire, Kylesa
10/27 Carrboro, NC @ Cat's Cradle w/ High On Fire, Kylesa
10/29 Gainesville, FL @ Common Grounds (FEST 9)